Asma Syed

I am an A-Level student currently studying at Karachi Grammar School. I am an expressive individual who enjoys art and creative expression; love for art has been deep rooted within my family for generations. I have experienced art not only as a creative medium but as a means of connecting with family. My Dada (grandfather) passed away before I was born, but my Dad’s vivid descriptions of him and his artworks featured on our family lounge wall remind me of him. I often find myself thinking about him while I paint; as I add details to the eyes to soften the expressions in a father and son’s portrait, I feel myself connected with him.

I had the opportunity to intern in the creative department at Adcom Leo Burnett, a full service advertising agency specialising in PR, Media, Communications and Marketing Services. I got to opportunity to work as part of the team who developed “Always Azaad (free)” Independence Day campaign for P&G’s feminine hygiene brand Always. This campaign aimed at promoting engagement for free pad donations to school girls so that they do not miss school during periods. I’m keenly interested in learning how advertising and communication impact human behavior. When I return to Pakistan after graduation, I aim to become a social entrepreneur; I would like to mobilize brand voice to promote societal change, particularly in the area of child literacy and education for the underprivileged, by collaborating with NGOs and developing communication campaigns to drive positive change.

Contact: asmasyed2006@gmail.com

• Mrs. Rubina Faryal Asif is the Principal of Al-Furqan School, which currently has 14 branches in Karachi, with the aim at expanding further to service underprivileged communities. rubinafaryalasif@gmail.com
• Aleena Adel Afridi is a AS (A-Level First year) student at Lyceum, who assisted me in a few of the art classes at Al-Furqan School. aleena.adel.afridi@gmail.com
• Faizan Khan, a digital tech specialist, has been instrumental in helping me with optimizing this website. kfaizan91@gmail.com